From the recent two fashion giants commercial move, the luxury goods industry is indeed a male dominated market. France Paris Spring Department Store Group (PPR Group) completed the acquisition of the famous brand of men in Rome, Italy, Kobe Nocioni (Brioni), On the other hand, Louis Vuitton (LVMH) has also recently urged its Antoine Arnault, stepping up the Group, a luxury men’s brand Berluti product categories and expansion of the network of stores.
In a Bain & Company (Bain & Company,) luxury global market research report pointed out that the male luxury goods market in all product categories beyond the women. By customized services in mature markets become increasingly common for the Chinese market high-end leisure equipment sales driven by male luxury goods accounted for 50% of the market in the luxury goods industry two years ago compared to an increase of 2 %.
Brand “masculine” movement
MrPorter.com Net-a-porter Group, a division of men’s branded Web sites, it was born a decade later than the Group Monopoly women site Net-a-porter.com is. “Men’s business in the past is often as women of a small branch. The past, if you want to browse the men’s, men’s on the network link is often hidden in a corner of the women. Christian louboutin shoes procurement director Toby Bateman, said, “men’s business now there is no doubt the focus of discussion of the fashion world, confident that it room for growth”. With the strong sales of all product categories, MrPorter.com supply of autumn fashion has almost doubled. Small brands include Ami and Hentsch Man, to luxury brands such as The Elder, Statesman and Loro Piana, their agent about 150 brands.
With the fashion sense of the male consumer is getting stronger, and more willing to spend money to dress up their own brands have spotted the opportunities and accelerate the development of those left behind by product category, such as men’s leather goods and accessories.
For example, Jimmy Choo started relying shoes, re-launched in the autumn the men’s series, a deep impression in red high heels, Christian Louboutin shoes, Galerie Véro-Dodat in Paris in August this year opened the first male shoe and plans to launch more products for men, such as men’s luggage. At the same time, Louis Vuitton flagship store in Via Montenapoleone Street, Milan, Italy, September launched a men’s custom service, there are also plans in a few months of this service to Shanghai and Sydney.
Joelle DE Montgolfier is the executive director of Bain & Company in EMEA (Europe, Middle East and Africa), consumer products, retail and luxury goods, he pointed out in the comments, we observe a phenomenon is that men will buy other category luxury, and even cosmetics. ”
Jason Broderick, is the manager of the UK’s top a hundred years old – Harold department stores (Harrods) Men’s General Merchandise Ministry, he said Harold Men’s business is a “booming”, here are priced at more than 12,000 pounds (RMB approximately 11.9 million) gold alligator Stemar men’s custom services. As part of the Harold recently launched men’s salon, where is known as Europe’s largest men’s shoes department.
Broderick said, “men to buy luxury clothing is becoming increasingly common, the price is not a problem because they can have a life”.
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